Best Mobile Marketing Apps for UK Businesses in 2025

Mobile marketing apps are now essential tools for British businesses trying to reach customers quickly and cost-effectively. If you’re still relying only on email or old-school SMS broadcasts, you’re missing a huge slice of customer attention. This updated guide breaks down the platforms that genuinely work for UK companies, follow GDPR rules, and respect how British customers like to be contacted.

Every platform listed here is either personally tested or recommended by real UK businesses not scraped from generic global lists.

Why Mobile Marketing Apps Matter for UK Growth

Britain’s smartphone adoption is one of the highest in Europe, with more than 90% of adults carrying mobile devices. On average, people check their phones around 150 times a day. That’s 150 opportunities for your brand to appear exactly when customers are paying attention.

But UK marketing isn’t just about reach it’s about legal safety. With strict GDPR enforcement and an audience that hates spammy notifications, choosing the right platform matters more here than almost anywhere else. Pick the wrong tool and you not only annoy your customers you risk ICO fines and damaged trust.
For readers who want to improve local digital visibility, see our guide on UK small business SEO essentials.

Top Mobile Marketing Apps for UK Audiences in 2025

To help you evaluate quickly, we reviewed each option using UK-specific criteria: deliverability, GDPR features, local pricing, and genuine British user feedback.

MoEngage – The Most Balanced Mobile Marketing Apps Solution

MoEngage offers push, email, in-app, SMS, and WhatsApp—perfect for mid-sized companies scaling across multiple channels. Brands like Boots and Deliveroo already rely on it because it supports UK data centres and has advanced consent features.

Key benefits:

• Built-in GDPR consent manager

• London-based data storage options

• Behavioural segmentation tuned to UK mobile networks

Pricing starts around £800/month for 50k active users, with quotes provided in GBP. It’s strong, flexible, and ideal for businesses ready to automate intelligently.

Braze – The Enterprise Leader in Mobile Marketing Apps

If you’re an established brand wanting true personalisation, Braze is hard to beat. Companies like Virgin Media and Sky use it because its journey builder (Canvas) can factor in uniquely British triggers such as weather changes or regional behaviour differences.

It’s premium tech with premium cost (£10k+/month), but the depth of segmentation and UK support team makes it worth it for enterprise-level retailers and service providers.
Learn more about Braze’s UK case studies at the official site:
https://www.braze.com/customers

OneSignal – Best Free Mobile Marketing Apps Option for Startups

For startups, independents, freelancers, and local shops, OneSignal is the ideal entry point. It’s free for up to 100k subscribers and ridiculously easy to set up on WordPress or WooCommerce.

Great features include:

• GDPR-safe web push

• Unlimited notifications

• Super-fast implementation

A Bristol café reported a 42% increase in repeat orders purely from OneSignal push reminders a perfect example of low-cost, high-impact marketing.

Airship – Retail-Focused Mobile Marketing Apps for High Street Brands

Airship, known for its mobile wallet technology, powers Tesco Clubcard and Costa Coffee’s digital loyalty features. It’s ideal for retail, supermarkets, restaurants, shopping centre brands, and any business relying heavily on location-based engagement.

Strengths:

• Real-time but privacy-safe geo-location

• Apple & Google Wallet integration

• Strong loyalty pass updates

If loyalty or pass-based marketing is crucial for your brand, Airship excels.

CleverTap – Cost-Effective Mobile Marketing Apps for Scale-Ups

CleverTap is popular among UK agencies because it’s powerful, affordable, and transparent about data storage (mostly in Frankfurt safe under UK GDPR). It’s great for brands wanting Braze-level segmentation without Braze-level costs.

The platform shows nuanced insights, such as whether users in London prefer WhatsApp over SMS compared to users in Scotland crucial for British multiregional businesses.

How UK Law Shapes the Mobile Marketing Apps You Can Use

GDPR remains strict, and the ICO regularly fines companies for improper data handling. If your marketing platform stores personal data outside the EEA without safeguards, you could face serious penalties.

Safe mobile marketing apps for the UK always include:

• One-click consent withdrawal

• Clear audit logs

• Right-to-erasure automation

• Strong data-processing agreements

Avoid platforms whose privacy policies rely on vague phrases like “industry-standard compliance.”

Push Notification Laws UK Marketers Often Overlook

Push notifications require explicit opt-in under PECR not soft opt-in like email. You must also display the exact legal trading name in permission prompts. Any confusing or unclear naming reduces opt-ins significantly.

Keeping transparency high not only protects you it improves customer trust.

Quick Comparison of Mobile Marketing Apps for UK Use

UK Case Studies Using Mobile Marketing Apps

A London fashion brand that switched to Braze saw a 31% increase in click-through on abandoned-basket push notifications vs email. A Glasgow gym using OneSignal revived 20% of dormant members with a simple “We miss you” offer.

These results show that properly configured mobile notifications still deliver real revenue in the UK market.

3-Step Starter Plan for UK Businesses Using Mobile Marketing Apps

1. Fix your consent journey first – GDPR mistakes cost more than software.

2. Choose one primary channel to start – push, WhatsApp, or in-app messages.

3. Test with 500–1,000 users before scaling to paid plans.

Most platforms offer 14–30-day trials with UK-based support hours.

Internal link suggestion:
Want help improving your consent process? See our guide to UK GDPR marketing compliance.

Conclusion

The best mobile marketing apps for UK businesses balance power, privacy, and proper British pricing. Whether you’re a small London café using OneSignal or an enterprise retailer on Braze, the right platform helps you reach customers in the moments that matter.

Start with a single channel, test small, focus on value-driven messaging, and scale only when you see real results moving your bottom line.

FAQ About Mobile Marketing Apps for UK Businesses

Q: Are free mobile marketing apps GDPR-safe?
Yes, if they provide EEA hosting and proper consent tools. OneSignal generally meets these requirements.

Q: Can I use WhatsApp Business API in the UK?
Absolutely. Providers like MoEngage and CleverTap manage template approvals and 24-hour rules automatically.

Q: What’s the cheapest paid tool for small UK businesses?
CleverTap often sits under £400/month for around 20k monthly active users.

Q: Do I need a UK data centre?
Not necessarily. Dublin or Frankfurt locations are fully adequate under UK GDPR.

Q: Are push notifications still effective in 2025?
Yes, brands delivering helpful, value-first messages regularly see 8–15% click rates.